TIVO and the 2008 election
Great thought from Simon Rosenberg at the close of the Kos/Trippi video...
In 2008, as many as half of all voters may have a TIVO-like device at home - meaning they can skip 30 second spots. How do you run a presidential campaign when half of your targets aren't watching television commercials anymore?
Kari Chisholm | August 15, 2005 | Comments (2) |
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Comments
You take your money out of TV commercials and start spending it on carefully targeted field ops. ;-)
Posted by: Jon Stahl | Aug 15, 2005 8:28:13 PM
I second that. Corporations have already figured this out. Over the last decade, firms like American Express went from spending 80% of their ad budget on TV to 35% at present.
Now we'll just have to wait and see how long it takes the political establishment to catch up (hence Joe Trippi working for the Corporate Man instead of political campaigns, which, for the most part, really just don't get it).
I work for a direct voter contact firm (WinningConnections) that struggles every day to get campaigns to shift resources to targeted campaigns, so if we have anything to do with it, it'll be sooner rather than later.
Posted by: Ari | Aug 23, 2005 3:48:09 PM
