New Email Broadcasting Service: MandateMail
Over the last couple of months, we've quietly been deploying a new email broadcasting service here at Mandate Media. Creative folks that we are, we've decided to call it MandateMail.
As regular P&T readers know, the challenge of actually getting email into the inbox is a tough one. With spam approaching 85% of all email on the net, the major email services (AOL, Hotmail, Yahoo, Gmail, etc.) are eating more mail without notice, and sending more mail directly into the spam folder.
So, it's more important than ever for responsible email broadcasters to use high-end services that maintain a high level of deliverability. We've partnerered with the email broadcasting firm, ExactTarget, to provide a service that matches high-end database management, easy-to-use email creation tools, and industry-leading deliverability.
And through our partnership, we're able to provide the service to political campaigns and nonprofit advocacy groups at an affordable price.
If you'd like to learn more or see a demo, don't hesitate to contact us directly. As always, our goal is to help you change the world.
Previously on P&T:
Test your email for spamminess
Tracking email readership
Post-election email strategy
Email "campaigns" versus single-asks
All about political email
Kari Chisholm | June 22, 2005 | Comments (2) |
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Comments
What's the pricing on this? I'd love to be able to recommend it to folks that have sub-standard broadcast email systems (Bcc:, for instance) but who don't want to become full-on Mandate Media sites.
Posted by: Josh Berezin | Jul 18, 2005 1:45:59 PM
Great question. For folks who are doing it as a stand-alone service - separate from "full-on" web services - the pricing breaks down like this:
$40 per month
1.5 cents per email sent (1000 emails = $15)
$200 setup (includes one custom template)
[$100 for add'l custom templates]
It is more expensive than some of the low-end self-service tools - but deliverability is top-notch. Also, we're available to help folks who have strategic questions in the context of their email broadcasting.
Posted by: Kari Chisholm | Jul 18, 2005 2:05:30 PM
